How to Sell Insurance Today

If you looking for information on how to sell insurance you may think there’s something unique about selling insurance.

Sure you may need a special license but I think the real question on your mind has to do with selling insurance effectively.

If that’s the case, I have some information which will make a huge difference in your ability to multiply your sales success in the insurance field and have a whole bunch of fun doing it.

How does that happen?

Good question. The lion share of the answer lies in a simple change in your perspective. Although the change is a simple one – it will offer a major paradigm shift overall.

Here’s the shift; stop thinking how to sell insurance and start thinking ‘education’. Before you ‘jump ship’ here thinking you already know this stuff I’d like to suggest you don’t really get what I’m driving at just yet.

When a person educates another it is a service, an offering of knowledge and information from the teacher to the student based on the students needs.

If you’re still approaching your prospects in a ‘how to sell insurance’ mentality you’re definitely missing my point. When you have that intention or mindset to ‘sell’ as opposed to ‘serve’ - the vast majority of prospects will get a sense of your intention as well.

When your insurance prospect senses that they will take everything you tell them in a tentative manner at best. In a nutshell you have moved away from gaining their trust.

As I have written about extensively – trust is one of the most important attributes you could ever develop in a relationship.

Trust often takes time and energy to develop. Nowadays it takes providing your prospect with value up front.

To do that effectively you need to know what their unique needs and concerns are BEFORE even thinking about recommending a solution to their life insurance, and asset securities needs.

You may be certain that an Adjustable Life Insurance policy is the correct product for a prospect but in fact the answer may be a A-Share Variable Annuity.

A how to sell insurance mindset needs to be replaced with ‘how do I engage in a meaningful conversation’ with my client mindset. Your goal is to have them open up and reveal the information which will identify the product with the best benefits for that client.

Focus your questions on their problem and stop pushing the features and benefits before you have both come to an agreement as to what their insurance needs truly are.

As far a prospecting for new customers goes; I suggest you review my article Magic Sales Script Revealed to avoid making the painful mistake almost every sales person is guilty of.