Magic Sales Script Revealed

Twenty-Two Years and forty-seven days ago I set out to find the perfect sales script for the business I was in. I remember it because that’s the day Donald Trump set his hair in stone.

I gotta tell you I’m a darn good at researching stuff – even before the internet.

I already had a library full of sales books, success books, and marketing books.

I had all that stuff because I hated being turned down, rebuffed, ignored, and made to feel as if I had some serious body odor happening. You ever feel that way?

Not wanting to experience that anymore I felt sure that someone knew how to play the sales game in a way that they didn’t have to throw themselves on a spear everyday just to make a buck.

Naturally I blamed the sales script I was using.

Rejection was commonplace and man it hurt. I must have injured myself bad because that phone became just too heavy to pick up more than a few times in a day.

I quickly convinced myself I had tennis elbow. Try explaining that to people when the problem was in both my right arm AND my left. I told them tennis elbow was must be contagious. They just looked at me and walked away shaking their heads…

Well back to our adventure looking for that perfect sales script. I looked, and I read, and I talked with people and over time collected hundreds of scripts for sales.

Hey, I needed to collect that many scripts because the ones I had just didn’t work. Makes sense right?

Then I began crafting my own scripts. I studied ‘Persuasion’ techniques, hypnosis, NLP (advanced linguistics), and communication.

I got Certifications and Master Certifications in all that stuff - all on a quest to get past the rejections and the pain I experienced every time I tried to sell something.

After trying all those sales scripts them with no better success and hearing that ‘it’s just a numbers game’ for the 5 millionth time – I sort of resigned myself to what the old timers were telling me.

That’s the day the wind was lost from my sails. I lost my passion for being great at sales because for me the suffering just wasn’t worth the rewards.

I knew I was never going to start lying through my teeth to up my sales and hated telling wild exaggerations to people as much as I hated being lied to.

Twenty some odd years went by until I learned something that made me realize that 99.9% of all sales training was stuck in the stone ages.

The shift was huge –sort of like the difference between thinking the world was flat and then having somebody take you for a ride around the earth in a spaceship. After that ride your thinking can never go back to the ‘world is flat’ can it?

Well the shift had me recognize once and for all that there is no perfect script and in fact anyone using a sales script is bound to be treated like crap - and feel like crap - because they’re making so little money.

Let’s stop for a second in order to take a very special survey:

Question #1) When you get a phone call from a telemarketer exactly how many seconds does it take you to recognize their calling you to sell you something?

You’re right – less than five seconds.

Question #2) What happens automatically the instant you come to that conclusion?

Right again; a mental wall is instantaneously erected.

Question #3) Once the wall is in place what chance does the salesperson have?

Little or none right?

Congratulations -you’re ‘3 for 3’ on the correct answers!

The problem is - so is everyone else who takes the survey and yes that includes all the people you try and sell.

We’re clear on the problem so what’s the paradigm shift? Good question!

The answer has to do with approaching your prospects from an entirely different prospective which includes a number of elements including several noted below:

·Humility (rather than assuming they need what you have – even if you’re convinced you do).

·A genuine interest in their business needs and their unique situation

·Speaking only about their problems (not your solution) until you’re both in agreement about what and the impact they are having.

You’re not going to like this but it’s of huge importance. You need to do some serious thinking about you current approach. Being honest with yourself will save you a ton of rejection in the future. Admitting that you sound and act like a traditional salesperson is a big step forward because you need to know where you are before you can ‘map out’ the path to the destination of success you’re looking for.

One key to a successful trip is chucking the idea that you need a sales script at all. What you need far more than anything is to start a conversation.

Conversations do not feel like an interrogation, in fact there should be any ‘sales pressure‘ applied at all!

The people who learned that the world was not flat likely didn’t really get it the first time they were exposed to the idea. Hopefully they didn’t go hide in a cave either…

The information provided here is not what you’ve been offered in the past and some people will cling to the ‘old school’ dogma. You’ll recognize them by their burnt out demeanor, and cynical nature. Most of all you see their anger because they have to sacrifice so much of themselves just to get by in the sales profession.

Stay tuned to future posting because it doesn’t have to be that way, and YOU will be saved from that sad destiny. If you wish to speed up your ‘recover process’ I encourage you to sign up for the Free min-course here at Training-In-Sales.com

With Warmest Regards,

John Kelly

PS: Have you heard? Selling isn’t a numbers game anymore!