Sales Training Coaching Secrets
                                 Everyone Should Know

Whether you’re an Entrepreneur, own a Home Based business, or you’re a professional Sales person; sales training coaching can make a amazing impact on your business success.

Any professional at the top of their game - whether it’s Tiger Woods, Kobe Bryant, or world class business titans - know that accepting coaching is the fastest and easiest way to generate a breakthrough.

But why sales training coaching? Because everything is ’sales’. I can say that because all sales really is can be summed up in two words: effective communication.

When people communicate effectively things happen! Whatever you are ‘doing’ in life I’m sure you too want to make things happen in a BIG way. That means ‘upping’ your communication skills.

‘Selling’ another person on your idea, your mission, your company - service - or product is all about sharing; and in doing so determining whether there is a mutual ‘fit’.

Selling is NOT about being slick, dishonest, pushy, overbearing, arrogant, etc.

Selling is NOT about someone ‘winning’ (making the sale) and the other person losing because you convinced them they needed to buy.

REAL selling is about solving the problems of your prospects - it is about being of service to them.

The problem entrepreneurs and sales people have is they either stop sharing before the target is reached due to discouragement, or they do a sad job in effectively communicating what it is they offer.

This sales training coaching article is focused why so many people quit ’selling’ too early. This problem happens consistantly to pratically everyone whether they are a business owner, an entrepreneur, sales people, even people in relationships. The bottom line result is that the ‘communication’ stops - so things don’t happen. When ‘things don’t happen’ commerce stops, paychecks stop, relationships stop, etc., etc. On the surface you may think this is a bit melodramatic - but if you think it thru you’ll see the truth in it.

If you’re willing to play along with me and continue reading you’ll discover a whole new perspective which will offer a VERY nice payoff.

On Donald Trump’s Reality Show ‘Celebrity Apprentice’, there was a well publicized ‘confrontation’ between Dennis Rodman, the ‘eccentric’ basketball star, and the famous county singer Clint Black.

Dennis stormed up to Clint and verbally assaulted Clint and sure looked as if he was about to physically assault him as well.

You could cut the tension in that moment with a buzz saw it was so heavy.

The funny thing was I didn’t see Clint Black even blink - even though he knew the moment would be recorded for the whole world to see an pass judgment on. It was was extremely embarrassing (if not for everybody - at least for Dennis Rodman).

You know why Clint didn’t blink - let alone get riled up to defend himself against Rodman’s assault?

Let me ask you this: Let’s pretend you have a four year old kid old living next door. Let’s say that kid walked up to you and said he wanted to beat you up. If that happened, would you engage in fighting with him; or break out in laughter because the little kid actually thought he was going to win?

Me, I’d be rolling on the ground in laughter and I believe you would be too. Agreed?

Well let’s peer into Clint Black’s head for a moment when wild man Rodman charged up to him. Don’t you think Clint was already WELL aware of who Dennis was, and his many, many crazy antics over the years? Of course he was…

Knowing that, do you think Clint would ever take Dennis Rodman seriously? Clint Black is a conservative ‘county’ guy so I’m thinking he thought that just looking at Rodman is funny!
What in the world does this have to do with sales training coaching? Everything, and here’s why:

Just as we would laugh at being challenged, or rejected, or rebuffed by a four year old - we all have the ability to adopt the same perspective when we encounter a prospect (or anyone else) who says, “No” while we are cold calling, selling an idea, etc.

How do we stop taking rejection personally and adopt that empowering perspective?
1. By understanding only a small fraction of the people we contact are (really) ready, able, and willing to accept our idea or propositions at that moment.
2. By understanding it’s FAR more about building a long term relationship and an ongoing conversation than it is about making a sale today.
3. Getting upset at any prospect - even if they are acting rude or disrespectful - is as silly as getting upset at someone because their short, or because they’re wearing brown shoes.

Taking #3 a step further: In that moment that the other person has rejected you they simply do not have the ‘understanding’ you possess - just as the little child who wanted to pick a fight with you lacks it.

Looking at the situation from this new perspective you can now easily sidestep any feelings of being rejected, etc. This sales training coaching insight can make a huge difference for you in remaining engaged and moving forward.

Most important of all: Nothing is more precious than the (emotional) ’state’ of mind you’re in at any one moment in time. All we really have in life is this current moment. Allowing another person’s reaction to cause you to lose your joy, your sense of self, and your generous helpful way of being is truly a sin (I’m not kidding).

We’ve heard the clichés a million times:

· The one thing (the ONLY thing) we really have control over is our attitude. So why do we so easily surrender that to others by ‘reacting’ so poorly to the prospect’s ‘lack of hair’ (i.e. they said ‘No’)?

· Turn lemons into lemonade. Everything from Post-It Notes, to the iPod started off as either an outright mistake or MAJOR ‘problem’ at its inception. Fortunately Steve Jobs and other highly successful people knew the ‘lemons to lemonade’ principal.

· EVERY ‘problem’ (rejection, delay, ‘lost’ sale, can actually be a stepping stone to a higher level - if you remain open, aware, and ask a better question of yourself.

Thru remaining aware you will begin to see how your ego automaticly reacts negatively &/or bdefensively to these imagined slights. Ego will jump into action and start broadcasting an avalanche of thoughts along the lines of:
· “Whoa is me, I stink at selling”, or “I have a lousy territory”
· “I hate cold calling’, or ‘I need a new script’
· “All prospects are jerks”, etc, etc.

Those type of thoughts have always been our first reaction to situations which don’t go the way we’d like. Keeping in mind what we’ve already discusssed - our goal is to have the awareness to recognize the ego’s chatter and then to simply sidestep it and continue forward because those thoughts and feelings do not serve us (ever).

When the ego starts broadcasting those thoughts remember that it’s not you who is doing the talking. Step back and ‘observe’ them rather than allow them to sweep you away into anger, or sadness, or frustration.

These sales training coaching tips will go a tremendous way towards allowing you - no matter what your ‘profession’ - to effectively sell yourself, your product, or idea to other people.